If there is an adage that rings true across online businesses, it is this: diversification is key to success.
Whether you’re safeguarding your content against a Google update that could obliterate your organic traffic, developing a multiplatform marketing strategy, or expanding your product line in new directions, there are many ways that online entrepreneurs can increase profits by creating new revenue streams.
When it comes to affiliate marketing, or earning commission by promoting products and services on your website, this rule of thumb is no different. Perhaps you are already making money with Amazon Associates, for example, but wonder what other programs might also work well for your business.
Consider expanding your site’s potential profit by diversifying your affiliate networks. Here, we have rounded up some of our top picks for the best affiliate networks you should check out to make this happen.
Each one has attractive features that can cater to your priorities as an affiliate marketer, so you should consider what matters most to you when choosing a network or program before you dive in—be that timely commissions, customer service, or product options.
A major affiliate network, Shareasale has been around for 18 years and works with over 3,900 merchants across various product categories, giving you a lot of breadth in your options for what to feature on your site.
Known for its honesty, transparency, and quality customer support, Shareasale is a trusted name in the affiliate marketing world, and is a great first option for anyone looking to dip their toe outside their known networks and start branching out.
Another affiliate behemoth, Clickbank is a well-known name in this space, and for good reason. Over their 20 years of existence, Clickbank has developed a reputation for relatively high commissions (up to 75 percent) and on-time payments. They claim to reach approximately 200 million customers.
Clickbank also offers advanced analytics and opportunities for partnerships and recurring commissions as well, so that you can have more data and flexibility to plan your marketing strategy effectively.
Billed as an “exclusive performance marketing agency,” GiddyUp works with “innovative and disruptive brands” around the world. This site is particularly attractive for affiliates who are working in more obscure or highly specific niches.
Their GiddyUp Publisher program allows affiliates to get weekly Net 5 payments on every offer, and all campaigns are tested and optimized before they go live.
JVZoo is a software as a service (SaaS) company that focuses mostly on online or digital products. It is free to sign up and use JVZoo, and their “newbie-friendly” site design and signup process help facilitate and teach those who might be fairly new to affiliate marketing how to really get going without a lot of risk.
Some of the benefits of using JVZoo are up to 100 percent instant commissions, real-time tracking of traffics and earning statistics, instant sale notification, as well as access to affiliate tools and training. If you are looking for an affiliate site that can help you learn the ropes, JVZoo might be a great place to start.
5. CJ Affiliate by Conversant
As it is one of the biggest players in the industry, you have probably heard of CJ Affiliate. They are a massive affiliate network that works with and promotes products and companies all over the globe.
Since they are a large company that has been around for some time, CJ Affiliate’s interface and platform are extensive and easy to navigate. For more advanced or “premier” publishers, CJ Affiliate also offers the CJ Performer Program (CJP), which boasts the potential of $10,000 per month in commissions. It is free to sign up and get started with CJ Affiliate.
6. Rakuten Marketing
Voted by mThink as the Best Affiliate Network seven years running, Rakuten Marketing’s affiliate program has some real industry backing it. As of 2016, it claims to have facilitated over 100 million orders around the world.
Working with big-name brands like Best Buy, Lacoste, Wal-Mart, Macy’s, and the like, Rakuten manages the quality and reliability of products and services being promoted. New affiliate marketers, or those wanting to expand their reach quickly and on a global scale, will find Rakuten Marketing’s affiliate program to be a sensible next step.
If promoting digital goods and services is your jam, Avangate might be the perfect affiliate network to check out. With a database of over 22,000 software products, there are plenty of options to choose from when it comes time to promote.
While Avangate is well-known in its industry and is recognized for timely payment, high-percentage commissions, and a large number of partners, its targeted focus of digital products may be a bit limiting for those who are more focused on promoting physical products.
8. eBay Partner Network
If you’re already familiar with Amazon’s affiliate network platform, adding eBay’s affiliate program into the mix should be fairly easy to do. With 1.1 billion listings on eBay, there is certainly a wide array of options to choose from, and potential to make money.
On the flip side, eBay’s payment structure could be a deterrent, as the percentage commission in comparison to other programs is smaller (50 to 70 percent), and partners are only paid monthly.
FlexOffers is an affiliate network that has over 12,000 affiliate programs and over 500 premium advertisers. Their affiliate program categories range from automotive to business, education, entertainment, legal services, sports, travel, and others.
Apart from its partners, FlexOffers also has a sleek interface for tracking your account, as well as on-call support for publishers.
Avantlink is all about data, customization, and better understanding the relationship between the products you promote, how you go about marketing them, and making adjustments so as to better reap the benefits of your work. The Avantlink network is connected with hundreds of merchant partners to work with across different fields, so many different kinds of affiliate marketers may find options there.
With dedicated international affiliate networks, product-level tools, and custom tracking links, you can make sure you are being focused with your time and efforts.
Diversifying Your Affiliate Networks Matters
Being in the online business world, you probably already know that things change pretty quickly and that having flexibility is key to success. When it comes to affiliate marketing, that remains true.
If you haven’t already, expanding your potential profit by diversifying your affiliate networks is a great way to build in additional revenue streams for your business. Before diving into any one in particular, make sure to do some research on the program or network to confirm its legitimacy, potential for profit, and alignment with the types of products and services highlighted on your website.
Depending on your particular niche, your business goals, and your level of comfort with learning a new affiliate platform, you may find that one or two of the above programs or networks fits best.
In the end, diversifying your affiliate networks matters in creating more revenue streams for your business to make money, and is all-around a smart move for online business owners in many industries.